Baszicare
After spending several years using his knowledge of chemistry to formulate cosmetics for the beauty industry in California, Tony Sellers felt it was time for a sabbatical. Since boyhood, Tony had been captivated by the natural world around him and spent copious amounts of time outdoors exploring its beauty. At the same time, he developed a deep curiosity about Asia. Now he would combine his passions.
In the early 2000s, Tony set off on a tour of China, Japan, India and South East Asia. During his journey he found himself discussing eastern ideas of medicine, health and balance with locals, and discovered similar ideas across related, but disparate, Asian cultures. It was an experience that led Tony to found Baszicare in 2007. “I had several ideas and ingredients from traditional Chinese and Japanese medicines,” explains Tony. “I wanted to combine them with holistic ideas and Western concepts of skincare to create a more balanced way of looking after the skin.”
Developed for the luxury skincare market, Baszicare products are designed for the revitalisation of maturing skin and are as natural as possible. “This is challenging from a chemistry point of view because synthetic ingredients are extremely simple, but formulating with purely natural ingredients presents a real challenge,” says Tony. “Our ingredients are clean, and efficacy tested for skin benefits.”
Actresses including Naomi Watts, Gal Gadot, Jessica Biel and Rosamund Pike have used Baszicare’s Artius Eye Vital Supreme and Roseus Floral Hydrating Toner as part of their red-carpet looks. The reinvigorating eye cream is formulated with a blend of plants from the ocean, North America and South America to minimise the appearance of lines and help eliminate eye bags, boosting eye-area renewal. The hydrating mist combines soothing rose water and specially sourced oils to replenish the skin’s moisture.
Baszicare products promote the skin’s natural healing and regeneration processes, “its amazing ability to care for itself”, with cutting-edge formulations combining Western technology with an expansive repertoire of “plant power” from around the globe. Notable ingredients include white truffle, seaweed, echinacea, American ginseng, dong quai (female ginseng), bamboo and astragalus root – all of which unlock nature’s rejuvenating powers to promote the skin’s natural glow.
“We have a patent-pending submission that uses a proprietary blend of plant extracts and natural ingredients to restore balance that can be lost as skin ages,” says Tony. “It’s about achieving a holistic as well as biological idea of balance – ensuring the skin is primed and equipped for the day.”
Baszicare offers a full range of skincare products – cleansers and toners, moisturisers, serums, treatments and masks. Artius Eye Vital Supreme is one of several products that target the delicate eye area. Arrigo Supreme Lifting Serum is a natural collagen booster, reformulated to improve skin firmness and elasticity. It provides an instant dewy plumpness that enhances contours, helps smooth the appearance of wrinkles and imparts a refreshed skin texture. The lightweight Allevo Satin Lift Emulsion “locks in” moisture at the skin surface for a lifting effect. Its luxury ingredients include edelweiss stem cell to minimise oxidative stress and support collagen formation, white lily to aid cell renewal, and rice extract to work against UV-induced damage. All products are available from the brand’s website and ship worldwide.
For Tony, Baszicare is about creating a state of balance that helps nurture the skin and provides the power for it to renew. “As you get older, your skin loses the ability to adapt. We replenish it with nutrients and target needs to help it regenerate for a picture-perfect, radiant complexion.”